Branding and Identity

Since I started shooting, I've been deeply driven by the reason behind the photos and video I take. I try to be the catalyst between God’s creation and mankind. I want to tell stories of people and places and things, highlighting all of it. I came up with my first logo and business name, Omni-Living As a way to prioritize my work. When people would see my website URL or business card they would ask why it's called Omni-Living (OL). I was able to share briefly about my faith and my beliefs without shoving it down their throat, it was a great way for me to tell them why I feel like I'm put on this earth during this time and the process I take in storytelling to show God's creation. God to me is omniscient and omnipresent, two words that are very strong in meaning to me. I wanted my company name to be about God and not myself so I chose Omni to root those two words and then I tried to come up with another word to link at the end that also describes life. I had a very hard time, to be honest, and decided that the word “living” was the best fit.

There it was, the beginning of my business. I've had many great conversations over the last few years just because of that, and now I felt like it was time for a change. Not because my spiritual views aren't any different or are any less, but because I think it is important to always be growing and I wanted to solidify my brand as a recognizable and timeless company. A few months ago I hired a designer, Halle Hauer, To help me create new logos for my business. First, I had to come up with a new business name which took a lot of time. I had hundreds of names picked out. You can ask my wife, it was about a four-week process of spitting out words left and right until finally Brower Creative stood tall as the victor.

Halle Hauer https://www.instagram.com/h2.designsco

Last night I received an email with all of my new files of the new logo from Halle. She did an incredible job illustrating what I failed at articulating. I'm really happy with the direction that I'm about to go with my business and I hope that the name change and new logos will be inviting for all viewers. It's something I'm very excited about and I think it is So important to invest time to come up with good logos and a timeless and recognizable name. View photos of the new logo designs below.

Explore. Create. Discover.

We explore the opportunities in life.

We create a process carefully with intention.

We discover the purpose as a result of our experience.